What a large company can do to reduce waste

Held in the last week of November each year, European Waste Reduction Week is the program’s mission to reach out to people and raise awareness of the importance of waste reduction – not just this one week, but in the long run. For a full week in the countries participating in the initiative, launched in 2009, enthusiastic volunteers use their own ideas to raise awareness of conscious waste management, waste prevention, waste reduction, product reuse and the importance of recycling.