What does the consumer like?

Cetelem has been investigating global consumer trends for more than 60 years. According to their latest survey, 2012 has been about everyday life in the midst of recession, and how consumers cope with it.

One of the main trends is to cut back spending, meaning that the 87 percent of Europeans and 94 percent of Hungarians only spend cash on stuff they really need. The other main trend is about community purchases.