What is a Tesla doing in the story of Hungarian energy drink WATT?

– Let’s start with the most obvious question. How did a Tesla get involved?

Tamás Bárány
managing director
Aqua Lorenzo

Watt celebrated its 25th anniversary last year. We are talking about a mature, well-known and popular brand, which didn’t have much room for manoeuvre in the existing market environment. After reviewing our options, we decided to focus on an online relaunch. As a result, Watt has become much stronger in the digital space. Meanwhile, a really valuable personal and business relationship has developed with Hungarian drift champion Olivér Ámon. He and Watt created the world’s first Tesla that is suitable for drifting. The Watt-Tesla has made several live appearances, including at the Nürburgring in Germany. Last summer in Visonta some lucky spectators could sit next to Olivér in the Watt-Tesla and experience the otherworldly feeling when enormous energies are released in an instant.

– How can you top this?

The organic continuation of this collaboration is a joint product. Not an influencer brand, not a limited edition, but genuine co-branding. Although this is the most successful formula, it is still rare on the market. This isn’t a soft drink with intense caffeine content, but a real, taurine-containing traditional energy drink – strictly for those over 18. The Watt + Ámon Olivér energy drink (WAO for short) in sweeter coconut-cranberry and tangier ginger-pear flavours will become available in the coming weeks.

– Is the Queen universe expanding too?

As promised, we aren’t stopping with the Queen brand either. This year’s new products are once again popular variations. We are bringing back blueberry and relaunching the old-time Queen favourite, kiwi. Plus we have created the popular Piña Colada flavour, with coconut and pineapple.

– We can’t avoid the question: what is happening on the mineral water market?

We are one of the biggest mineral water producers. For us the primary issue is the health and future of the mineral water market. Our wells are unique in the world, bringing mineral water to the surface that is free from all contamination in human history. Unfortunately, Aqua Lorenzo products are only available in a limited way in certain retail chains. Where we are do present, Aqua Minera – our Ice Age mineral water brand – has performed superbly from the very beginning, regardless of market difficulties. This is exactly what we had expected last year when we launched the product. Aqua Minera, with its high pH value, scientifically proven purity, Ice Age origins and shrink wrap design featuring the image of a mammoth has given mineral water a tangible, easily understandable and practical character.

– What can we expect from Aqua Lorenzo in 2026?

We are a creative company and we believe our most important task is to continuously push the boundaries of the segment, create new consumer dynamics and increase the size of the market for everyone. We won’t give up on this determination even though the competitiveness and demand for our products are currently much higher than the level of their availability in stores. (x)