Mothers pay attention to quality when purchasing dairy products

By: trademagazin Date: 2012. 01. 20. 12:26

Mona Hungary Ltd., the company behind the brand Montice has carried out a research project about the attitude of Hungarian families with primary school children towards dairy products. The mothers answering the questions were women from 25 to 49, with 6-15 year-old kids.

According to the results, mothers top priority is quality, however most of them buy milk depending on the price tag on the product. The other important factor is the fat-content, then comfort and expiery date are also key factors when purchasing dairy products. One thirds 869 percent) of mothers think it is possible that gene-manipultated milk is being sold in Hungary, while only a mere 7 percent believes that it is out of question.

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