Quality and reliability

By: Trademagazin Date: 2022. 09. 09. 08:02

Trade Group Europe Kft. was established in 2018, with the goal of introducing high quality, popular European food brands to the Hungarian market.

Jens Hillebrand
managing director
Trade Group Europe

Meanwhile we have also launched our own brand, rolling out new products regularly. Probably ZIMBO is the best-known product range in our portfolio. Our top categories are processed meats, dairy products, staple foods and organic foods. Trade Group Europe Kft.’s annual sales revenue is HUF 3 billion and we sell 1,300 tonnes of products a year – in both retail and HoReCa.

In early 2022 we acquired Bell Food Group’s Romanian and Hungarian business units. One of our main objectives in the Romanian market is to launch the products of Hungarian manufacturers as well. We are going to open a trade office in Croatia this year. In 2023 we will enter the German market, hopefully strengthening the presence of Hungarian products there too. The main pillars of Trade Group Europe Kft.’s operations are quality, sustainability and serving special consumer needs.