Minimundus, the country brand

Magyar Turizmus Zrt. presented the new national brand of Hungary for tourism in March. According to Balázs Szűcs, deputy general director of MT Zrt., the brand concept should carry relevant information and integrate several brand characteristics. The brand is based on the following: the absence of mass tourism, the heritage and culture of Budapest, diversity etc. the name of the new concept is Minimundus; the unique proximity of different worlds to each other.