Every fourth Hungarian would like to improve their digestive well-being, but doesn’t know how

One in four Hungarians (26%) would like to improve their digestive well-being, but they lack the necessary knowledge to do so – shows the recent study, which was commissioned by Danone by the NMS Market Research Agency*, with the professional support and guidance of the Hungarian Dietitians’ National Association. The results of the study show that although 60% of Hungarians regularly think about their general physical well-being, and 54% about their mental well-being, there is still a significant lack of information regarding digestive well-being. The Digestive Well-being Program questionnaire (www.emesztesijollet.hu) now helps anyone take the first steps with personalized support.

Common digestive complaints

According to the representative research, two-thirds of Hungarians regularly experience some kind of digestive problem, 24% of them feel these symptoms on a weekly basis. Among the digestive disorders, bloating is by far the most common, and more than half of those affected struggle with several problems at the same time. These symptoms occur more often among women, especially in the 35-44 age group, and in those who experience stress on a daily basis or have poor sleep quality.

Lack of awareness

Despite the fact that the majority of Hungarians make conscious decisions in their dietary choices, only 35% of them take into account the aspects of digestive well-being. 50% of those surveyed also revealed that they regularly buy the same ingredients, and therefore live according to a similar diet week after week.

Although the research found that 75% correctly identified at least one well-balanced, digestive-supporting snack (yogurt**, berries and seeds), the majority are still unsure how to improve their digestive health. This uncertainty is even more pronounced among 18-34 year olds.