One out of two deodorants are still sprays

The size of the deodorant market has exceeded HUF 12 billion. Retail sales grew by 9 per cent in terms o value in the March 2006–February 2007 period. 40 per cent of sales took place in hyper markets, which is an increase of 2 per cent over the preceding period. Drugstores also increased their sales by 1 per cent to 32. Sales of the most popular version, aerosol spray showed some decline but still accounted for 51 per cent. Average price for aerosol sprays was HUF 500 in January/February. Private labels were not a strong as in household chemical categories, with a market share of 6 per cent, the same as a year earlier.