The Agricultural Marketing Center participates in the Trade Brands Exhibition in Amsterdam with a bigger stand than ever before

Everyone has probably come across products sold under individual brand names sold in various retail chains. These are usually purchased from external suppliers and then launched on the market with the image and brand name determined by the supermarket chain. The so-called manufacturers of private label products are “discovered” by buyers at one of the world’s largest events of this kind, PLMA in Amsterdam. Each year, around 2,500 exhibitors and 15,000 professional visitors can build relationships or do business.

The Agrármarketing Center treats the event as a special exhibition every year, which this year is also shown by the fact that the Company will appear with a community stand forty square meters larger than last year, on approximately 180 square meters, with nineteen exhibitors. The popularity of PLMA is indicated by the fact that most of the exhibitors “return” regularly. This year, five new companies joined the opportunity for community participation, and there is even a participant who appears again after a few years’ absence.

At the Hungarian stand, potential buyers can choose between, for example, extruded products, dry pasta, dried fruit, preserves and pickles, but they can also find curiosities such as milk and water flavoring straws. This year’s debuting exhibitors offer gluten-free oats and oat pasta, various dried mushroom products, flatbreads, wafers and cheese tallers, as well as champagne, wine and vitamin drinks.