“We are all different” – Pepco’s heartfelt Christmas campaign

By: Trademagazin Date: 2024. 12. 16. 11:08

Pepco’s Christmas campaign this year comes with the slogan “We are all different”, which tells the touching story of two siblings. The campaign not only emphasizes the importance of love and family ties, but also highlights the true message of Christmas: the value of moments spent together and the small joys.

A story about love and intimacy

The campaign centers on a commercial that shows the siblings preparing for Christmas. The story is built around their creative yet innocent rivalry and shows how the festive preparations become a symbol of love and togetherness. The story is completed by Magdalena Witkiewicz’s “The Sisters”, which comes to life in the form of an audiobook, performed by the actor Anna Pálmai. The 48-minute audiobook is available on YouTube and streaming platforms such as Spotify and SoundCloud.

“We wanted to create a story that shows the depth of family relationships, while everyone can easily identify with the characters. Christmas is a time to celebrate what really matters,”

said Agnieszka Olejniczak, Marketing Director at Pepco.

A concept based on consumer needs

The campaign is based on the results of consumer research conducted by Pepco in several European markets. According to the data, family relationships and moments spent together are the most important values of Christmas for customers. The research revealed that 87% of respondents consider family togetherness to be the most important thing during the holidays.

The campaign aims to inspire customers to create special memories with their loved ones.