Value sales grew in all four categories

Sales grew 7 percent to HUF 52 billion in the household paper category between March 2014 and February 2015. Although value sales bettered in all four product categories, volume sales only improved in two: toilet paper and paper tissue. Toilet paper sales were realised in the value of HUF 29 billion. Value sales rose 8 percent and volume sales bettered by 6 percent; manufacturer brands’ value share was 59 percent. Stores with a floor space above 400m² realised 86 percent of value sales. Paper tissue sales raked in HUF 12 billion and both value and volumes sales improved, by 5 and 1 percent, respectively. Private label products’ value share from sales was 42 percent. The 401-2,500m² channel’s share from value sales was 37 percent. Kitchen towel performed above HUF 8 billion. Although value sales augmented by 7 percent, volume sales declined by 4 percent. Manufacturer brands’ share from value sales was 65 percent. 401-2,500m² stores’ share from value sales was down 2 percentage points. Napkin was sold for about HUF 3 billion. In the examined period value sales grew 3 percent but volume sales fell 1 percent. Manufacturer brands’ share from value sales was 61 percent. The 401-2,500m² channel’s share from value sales was 35 percent.