MIHAS 2021: Sign up for the biggest virtual exhibition of the Halal sector

For starters, the composition of the Halal sector itself is a wide spectrum and is not only confined to food and beverage. Aside from food and beverage, it includes various sub sectors from cosmetics and pharmaceutical to finance and travel. The 12 halal sectors carried under MIHAS 2021 are Food & Beverages, Education, Pharmaceuticals, Services & Enablers, Franchise, Modest Fashion, Islamic Finance, Cosmetics & Personal Care, Media & Recreation, Muslim-friendly Travel, eCommerce and Food Technology

In terms of the market size, according to Pew’s Research Centre, there are approximately 1.9 billion Muslims in the world today, making-up around 24% of the world’s population. By 2060, this number is expected to increase to 3 billion, and will represent about 31% of the global population. Dinar Standard’s ‘State of the Global Islamic Economy Report 2020/21’ had further described that Muslims had spent USD2.02 trillion in 2019 across food, pharmaceutical, cosmetics, fashion, travel and media sectors, and this figure is expected to grow to USD2.4 trillion by 2024.

The host country, Malaysia which aspires to the global Halal hub, once again leads the Global Islamic Economy Indicator (GIEI) for the 8th consecutive year, reflecting a robust Islamic Economy ecosystem, leading the pack in pioneering the growth of the Islamic economy in various sectors including food & beverages, Islamic finance, travel, pharmaceuticals and cosmetics.

About MIHAS 2021 Virtual Platform

The 17^th edition of MIHAS will take place from 9 September to 31 December 2021 in a fully virtual format, carrying the theme, “Empowering Halal, Tomorrow, Together”. The three main components of MIHAS 2021 are:

1. Virtual exhibition: To date, close to 400 virtual booths have been booked. Malaysian Trade Offices (MATRADE) abroad are currently running an exhibitor recruitment drive at the preferential rate of USD300, plus taxes.

2. International Sourcing Programme (INSP): One-on-one tailor-made business meetings between Malaysian exporters and global buyers, from 1 April to 1 September 2021. Participation is free of charge.

3. Knowledge Hub: Knowledge sharing sessions and discussions with experienced panellists.

MIHAS 2021 will fully harness the power of digital technology featuring a virtual exhibition, Artificial Intelligence (AI) assisted business matching sessions, virtual network lounge, industry specific sessions and knowledge hub sessions to discuss export opportunities

Over the years, MIHAS has featured more than 8,000 exhibitors from over 40 countries and been visited by close to 400,000 trade visitors. More than 54,000 individual business meetings had taken place and sales worth over USD4 billion were generated through the MIHAS trade show. MIHAS is du.bbed as the world’s largest Halal trade event.

Interest to learn more? Please peruse:

• Promotional Video: https://www.youtube.com/watch?v=Tz3AcGCrtew
• General Information and trade visitor registration: mihas.com.my
• Marketing Collaterals: https://1drv.ms/f/s!AscEZN-CKr9BgqZkcPeyo8fVMz0moQ

Need are more personalised facilitation? Please contact:

Jude Bryan S Dass (Trade Commissioner)

Phone        : + 48 22 222 17 66

Email         : jude@matrade.gov.my

Csilla Nyerges (Marketing Officer)

Phone        : + 36 1 461 02 90

Email         : budapest.csilla@matrade.gov.my