Why the olympics? – It’s worth the money!

According to Lajos Kovács, owner of Csintex Kft, he has been supplying the clothing for Hungarian chefs competing in prestigious international championships as a sponsor for 15 years. This year’s Olympics was the first event where clothes supplied by a competitor have also appeared. He has received a lot of practical feedback from competitors regarding his products. He regards competitions organised for chefs as excellent opportunities for targeted marketing. He does not believe that it is a tragedy when nations with great gastronomic traditions stay away from the competition. He is still proud to have been one of the sponsors of the Hungarian team.