What do you see in this picture?

By: Ipacs Tamás Date: 2021. 08. 26. 18:39

McDonald’s launched a creative and confident reopening campaign in France, titled Devinez qui arrive dans votre ville (Guess who is coming to your town). The campaign images are made up of giant pixels and they were inspired by the restaurant chain’s classic products, such as Big Mac, cheeseburger and French fries. You can’t even see the McDonald’s name or logo on the posters.

 

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