What affects the alcohol market in 2014?

Tracking the trends in adult beverage and really distilling them down to what will drive (or drag) the industry requires a unique blend of analytics, insights and instinct. Luckily at Technomic, our adult beverage team of experts possesses a wealth of all three, honed via more than 35 years of combined experience following and analyzing the business. Based on our ongoing research into spirits, wine and beer volume and sales, as well as our extensive consumer surveys and discussions with brand marketers, on-premise and retail operators and other drinks professionals, we have identified the trends that we foresee shaping the drinks business in 2014.

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