Kifli.hu’s parent company increases its profits with artificial intelligence

By: Trademagazin Date: 2025. 05. 09. 11:37

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Artificial intelligence (AI) is not only the future, but also a present that is radically transforming industries. Rohlik Group, which includes Kifli.hu, which is well-known to Hungarian customers, is already showing real results thanks to AI-based innovations: it operates profitably in Hungary and the Czech Republic, and is producing promising growth in Germany.

Using artificial intelligence (AI), the domestic online supermarket, Kifli.hu’s parent company, the Czech Rohlik Group, is increasing efficiency, accelerating deliveries and transforming the entire supply chain, introducing automated warehouse operations. The company’s Hungarian and Czech companies are already profitable and are aiming for even stronger growth with AI integration. The company estimates that innovations using artificial intelligence can double business efficiency within a year. Kifli.hu’s domestic warehouse is currently using AI-based systems to optimize deliveries and analyze customer habits.

Rohlik is currently building an international technology team of over 50 people. The results of these professionals will shape the future of not only the group, but also the entire online FMCF market.

“Automation has always played a key role in optimizing processes – it has improved efficiency by tens of percent in recent years. But this is not just about automation, it is about the intelligent combination of AI and human expertise. Thanks to this, our employees can focus on innovation and strategic decisions that really drive the company forward,”

– said Tomáš Čupr, founder and CEO of Rohlik Group.