Starbucks improves customer experience with AI

By: Gyarmati Orsolya Date: 2020. 02. 06. 08:10

Starbucks Corp. is seeing a number of benefits from deploying artificial intelligence (AI)-equipped hardware and analytics.
The coffee giant plans to deploy 4,000 AI-enabled Mastrena II espresso makers during 2020, following the installation of about 1,900 of the units during 2019.

In comments made during Starbucks’ recent Q1 2020 earnings call, Rosalind Gates Brewer, COO, group president and director, Starbucks Corp., said the Mastrena II machines improve the customer experience by reducing the amount of time it takes to make and serve coffee, enabling the retailer to offer a wider assortment of beverages. In addition, Brewer referenced Starbucks’ Deep Brew AI engine as enabling the retailer to better understand customer preferences.

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