Artificial intelligence: back from the future
At the EuroCIS 2025 trade show retail companies can get first-hand information about the latest AI applications and the technical requirements for using them effectively.

This year, EuroCIS showcased the latest AI applications developed for the commercial sector from 18-20 February
This article is available for reading in Trade magazin 2025/2-3
Unexploited knowledge
Large-scale AI development poses a big challenge for various industries. Many companies are struggling to keep up: according to a joint survey by German, US and UK SAP user groups (DSAG), less than 10% of respondents consider themselves AI and generative AI experts.
DSAG president Jens Hungershausen believes pilot projects offer an excellent opportunity for companies to gain AI experience and develop in-house skills for a more comprehensive adoption of AI in the future. According to a DSAG survey, with AI most companies focus on solutions for the data-driven optimisation of business processes. No wonder that the spotlight at EuroCIS will be on analytics, product and supply chain management.
At EuroCIS 2025 KPMG, Deutsche Telekom, Invent.ai, Wayvee Analytics and the Fraunhofer Institute (IAIS) will present how AI and generative AI can increase efficiency and transparency in the value chain.
AI 2025: the engine of technology
The proliferation of intelligent and increasingly autonomous systems will entail increased expectations about technological infrastructure, the availability of real-time reliable data, IT security and sustainable energy use. According to global market research and consultancy firm ISG, AI should no longer be considered as a separate development area, but as a driving force behind a number of IT trends, for instance robotics, cloud and edge computing, and spatial computing. On the EuroCIS 2025 platform retail companies can learn about proactive cyber defence concepts, IoT solutions, robotics and computer vision technology. Trade fair visitors can also see Tory, a mobile service robot developed by Germany’s MetraLabs, which can guide shoppers in-store to the products they want. //
Generative AI in process and profit optimisation
Respondents of the Generative AI in Retail survey – commissioned by EHI and conducted by Devoteam – believe generative AI technology has a number of promising applications that could influence the entire value chain, and a persistent labour shortage could also contribute to the successful spreading of AI use in the sector. The majority think the impact of generative AI will be felt across the value chain: 32.6% agree and 55.4% strongly agree. 43.5% of respondents believe AI will change the face of retail forever, with a further 34.7% fully convinced. Nearly 75% of retail experts reckon AI can increase brand awareness, while 55% also believe it can have a positive influence on a company’s image. //
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