SPAR innovates with AI-generated advertisements in Slovenia

By: Trademagazin editor Date: 2024. 11. 11. 10:18

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SPAR is using AI technology to create promotional videos and in-store holograms on its digital channels in Slovenia, to raise awareness of its customer loyalty programme.

This article is available for reading in Trade magazin 2024/11

SPAR Slovenia has recently released its first AI-generated promotional videos, which it will broadcast on its digital platforms. According to SPAR, the ads were created entirely by AI, with only a few store photos used as a guide for the AI to generate the videos. In August SPAR tested a hologram advertisement at the Citypark INTERSPAR hypermarket in Slovenia. SPAR Slovenia is trialling the special advertising method in several stores. //