SPAR innovates with AI-generated advertisements in Slovenia
SPAR is using AI technology to create promotional videos and in-store holograms on its digital channels in Slovenia, to raise awareness of its customer loyalty programme.
This article is available for reading in Trade magazin 2024/11
SPAR Slovenia has recently released its first AI-generated promotional videos, which it will broadcast on its digital platforms. According to SPAR, the ads were created entirely by AI, with only a few store photos used as a guide for the AI to generate the videos. In August SPAR tested a hologram advertisement at the Citypark INTERSPAR hypermarket in Slovenia. SPAR Slovenia is trialling the special advertising method in several stores. //
Related news
Black Friday deals at the largest domestic chains: Lidl, Tesco, Spar and many others
Black Friday fever will not leave customers and retail chains…
Read more >More than 1.2 billion forints of modernization in the INTERSPAR hypermarket in Székesfehérvár
SPAR continuously strives to ensure that its stores provide comfortable…
Read more >LG partners with Tenstorrent to develop AI solutions
LG Electronics (LG) and Tenstorrent announced that they have expanded…
Read more >Related news
Sustainability and health: the rise of plant-based dairy products in Hungary
In recent years, plant-based dairy alternatives have gained significant popularity…
Read more >Milk and dairy products are becoming more expensive: what is behind the price increase?
The price of milk and dairy products has increased significantly…
Read more >Sustainable packaging: focus on recycling and the circular economy
Packaging is a key element of the supply chain, where…
Read more >