Rossmann presents storybooks to Hungarian kindergarten students

By: Trademagazin Date: 2023. 08. 08. 11:33

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The storybook of Rossmann’s founder-owner, which draws attention to environmental protection, can be placed on the shelves of nearly 3,000 kindergartens in Hungary. The heart of the drugstore chain is sustainability, and in the education about it, it assigns a special role to the smallest. Therefore, the company will deliver the storybooks to domestic institutions this August, and will also launch a drawing competition for children, for which the works are expected by the end of August.

Rossmann Hungary offered a copy of the first storybook by Dirk Rossmann, the founder-owner of Rossmann, to nearly 3,000 institutions that provide preschool education. The book is specially designed for the youngest age group to serve as a guide to a sustainable lifestyle. The educational tale Tintoretto and his friends draws attention to topics such as sustainability, environmental protection or climate change, which are also areas of particular importance to the company.

“We believe that it is advisable to introduce children to these topics as early as possible, even in preschool age, in a form appropriate to their age, since we can do a lot for a more sustainable future by educating the youngest”

– emphasized László Flórián, the managing director of Rossmann.