The luxury watch market is on a steep upward trend: special pieces are becoming increasingly popular even among Generation Z

By: Trademagazin Date: 2025. 02. 03. 10:18

The demand for premium and luxury watches has shown significant growth worldwide in recent years. According to experts, the value of the luxury watch market could increase to nearly $135 billion by 2032, which represents an average growth of more than 12% per year. The increasing interest can also be experienced in our country. At the first Hungarian Premium Watch Exchange of the year, watch lovers will be able to encounter pieces similar to those in Mark Zuckerberg’s multi-hundred-million-dollar collection, but the gold Certina wristwatch that Albert Flórián received for the Swiss national team match can also be viewed at the event in Budapest on February 9.

The growth in global demand for premium and luxury watches in recent years is driven by rising incomes, changing consumer habits, and the perception of watches as a status symbol and a reliable investment opportunity. With rising inflation, valuable watches can be a stable investment that can be moved between countries and sold well worldwide. The luxury watch market is expected to continue to grow, with forecasts predicting an annual growth rate of 5-12%. According to Fortune Business Insights, which also examines global trends in luxury watches, the market size was $48.10 billion in 2023 and is expected to jump from $53.69 billion in 2024 to $134.53 billion by 2032. This represents an annual increase of 12.17%. Grand View Research expects an annual growth rate of 5.0%.

The market for used luxury watches is also developing. These pieces are especially popular among younger generations, who are primarily looking for artisanal quality, unique style and more sustainable solutions. The global market for used luxury watches is expected to grow by 9.2% by 2030.

“The United States, Switzerland, Germany and the United Kingdom are the dominant players in the luxury watch market, and these regions have a significant market share due to the commitment of buyers to premium watches. At the same time, Hungarian collectors and investors are also showing increasing interest in luxury watches. The Exchange now provides a platform for Hungarian purchasing power to show itself at an event where internationally rare and special pieces are available. In today’s inflationary environment, luxury watches can also be seen as unique security investments, so the event is a great opportunity for all those who want to understand whether it is worth selling their inherited pieces or rather waiting for their value to increase further,”

– said Gábor Schwarz, organizer of the Time2Time Premium Watch Exchange.