Too Good To Go Launches New Campaign For Potatoes

Food waste prevention firm Too Good To Go is working with key players in Belgium to prevent 750,000 tonnes of potatoes from being wasted with the new campaign ‘SOS Patat: save the potatoes, eat the fries’.

With the drop in exports as well as the closure of the hospitality sector in Belgium and many other countries, the sales frozen products have fallen sharply and the cold rooms of potato producers are constantly full.

As a result, farmers face a mountain of 750,000 tonnes of potatoes that cannot be processed into French fries or other frozen products. These potatoes simply risk being wasted.

ESM