Magazine: to what extent promotions influence where we go shopping?

There is a constant and robust growth in the advertising activity of fresh meat and fruit-vegetable products in the leaflets of nationwide retail chains. While in 2009 6,667 ads appeared, in 2010 there were 7,242 and already in the first half of 2011 there were 3,922 product activities. 52 percent of advertised fresh products appeared in the hypermarket channel. With a 13-percent share discount stores overtook C+C stores, which were at 10 percent. Last year more than 6 percent of fresh product ads appeared on the cover of leaflets. Hungarian shoppers are increasingly conscious, this is the reason why retailers and suppliers try to advertise fresh meat and fruit-vegetable promotions more visibly than before.