Heaven in hell

It is the end of the year, the time has come “to cast an account”. HELL Energy Magyaroszág Kft. is happy to do it, since HELL energy drink has been growing dynamically in Hungary, Romania and 15 other countries since its launch in April 2006. Since April 2009, HELL is the most popular energy drink in Hungary, in terms of volume sales. On 1 September 2009, the company appeared in the United Kingdom through its affiliate, HELL Energy International Ltd; at the end of the year, their representation opens in Spain. In May, the company signed a sponsorship agreement with Formula 1 team AT&T Williams. Now the goal for HELL is to become the second strongest energy drink in Europe. This would be an extraordinary achievement by a Hungarian brand! As the saying goes: “If you want to pay your pipe well, you have to practice in hell!”