Members of Generation Y use gadgets 11 hours a day

The so-called Millennials – members of Generation Y – use various digital devices 11 hours a day, revealed a survey conducted by Nielsen in the United States. It turned out that the younger the gadget user is, the smaller the device they prefer (tablet, smartphone).

The study also revealed that the stars of social media are real celebrities. It is noteworthy that Millennials don’t skip advertisements if they find them funny or interesting. If they get a free service in exchange, they are willing to watch or listen to various ads (Youtube, Spotify), and this can be important market potential for companies. //