What is the favorite spice of Hungarians?

Kifli.hu customers continue to be passionate about culinary creativity: the online supermarket offers more than 300 different spices to give each dish its character – whether it is classic Hungarian flavors or exotic gastronomic adventures. Classic flavors continue to dominate among the most popular spices. In the fresh range, parsley, coriander, basil, dill and chives are the most popular, while among dry spices, garlic granules, ground and whole black pepper, basil and ground cinnamon are at the forefront. Sales of dry spices are mostly determined by basic seasonings, which account for more than half of sales, followed by soup cubes and seasonings. Seasonal differences can also be observed in sales: in the colder months, the demand for spices used for hot drinks and baking increases, while in spring and summer, grill spices, marinades and spice blends are most popular – especially during the BBQ season.

The range is also enriched by exclusive brands that are available exclusively on Kifli.hu. These include, for example, the spices of Marks & Spencer, Alnatura, Sonnentor, and the premium category of Mill&Mortar and La Grande Épicerie de Paris. Among domestic producers, the products of Hódi paprika and A fűszeres lány are a highlight.

Customer demands and gastronomic trends are increasingly shaping the spice range. For example, the popularity of street food and the rise of a plant-based diet encouraged Kifli.hu to offer suitable spice blends not only for meat, but also for vegetables and salads for the grilling season, and we can also find aromatic roots that go especially well with herbal teas and special Asian dishes, such as fresh lemongrass, fresh galangal and fresh turmeric. In recent years, there has been a growing interest in convenience products, such as spice grinders, and although the demand for organic spices is currently more moderate, their popularity is growing day by day. In line with this trend, Kifli.hu will soon be launching a new, fresh organic herb selection on the market.