Pepsi To Buy Energy Drink Maker Rockstar For $3.85bn
PepsiCo Inc said on Wednesday it would buy Rockstar Energy Beverages for $3.85 billion (€3.39 billion), in the soda giant’s biggest push into the energy drinks market, where larger rival Coca-Cola Co has been rapidly expanding.
PepsiCo has a smaller presence in the energy space with its Mountain Dew Kickstart and Mountain Dew Game Fuel brands. The company already distributes Rockstar products in some markets.
Rockstar was founded in 2001 in Las Vegas and relies on sponsorship of action sports and music festivals as its main means of marketing.
ESM
Related news
18+! Will cola be next after the energy drink?
According to the new regulations coming into force in Hungary,…
Read more >The IKSZ supports the bill prohibiting the sale of energy drinks to under-18s
The Youth Christian Democratic Union (IKSZ) supports the bill prohibiting…
Read more >Ficsak: the bill prohibiting the sale of energy drinks to minors is an important step
The submission of the bill prohibiting the sale of energy…
Read more >Related news
The “Promotion of the Year 2024” awards were presented
This year, the “Promotion of the Year 2024” competition was…
Read more >More than one hundred and thirty entries were received for the Pálinka-based Bonbon of the Year 2024 competition
One hundred and thirty-three entries were received for the Pálinka…
Read more >The Hungarian Logistics Association (MLE) and Budapest Metropolitan University (METU) celebrate Logistics Day at a joint professional conference
Today is Logistics Day. In this case, people interested in…
Read more >