We know where Mere will open its first Hungarian store

Mere stood out with its spartan, minimal-cost discount model and is scheduled to open its doors in the second half of the year. The company has become popular in Russia and several other European countries with its simple, clean business policy and low prices.

The expansion of Mere in Hungary clearly indicates a growing trend, which predicts an increase in competition in the market of discount stores. According to the supermarket chain’s announcement, their prices can be expected to be up to 20 percent lower than domestic competitors, which can have a significant impact on the local market. The company stands out not only with its low prices, but also with its employee benefits: the store chain already promised prospective employees a net salary of HUF 500,000 in April.

With this strategy, the store chain targets not only customers, but also the labor market, thus strengthening its position both in Hungary and on the European market.
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