Eisberg starts 2025 with a renewed look, more conveniently accessible salads and a social campaign

By: Trademagazin Date: 2024. 12. 02. 11:06

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The name Eisberg has been associated with health in Hungary for more than three decades, but it now goes far beyond this: with continuous product innovation and active social engagement, it has become a dominant brand in the domestic market. Eisberg has now reached a milestone: it will start 2025 with a new slogan, appearance and products that prioritize comfort in addition to health. In addition to the fresh appearance, the company is also launching a multi-year campaign, in which it invites not only consumers but also civil society organizations to participate in promoting a healthy lifestyle.

Let’s bring color to our lives and to our plates! Eisberg – Colour Your Life!

During the visual renewal, the brand is undergoing a complete image change, which affects not only Hungary, but also all Eisberg countries. As part of the new image, customers will be able to see a renewed logo and the “Colour Your Life” slogan from December this year. The new slogan draws attention to the importance of a balanced diet as well as a varied and colorful diet. For customers, the change will probably be most noticeable on store shelves, as the entire product range will gradually be available in new packaging from December.

In addition to the renewed appearance, the company is keeping up with rapidly changing consumer needs with continuous product innovation.

“The two defining consumer trends of the past decade remain unbroken. Year after year, there is a greater demand for healthy foods and convenient, so-called ready-to-eat products. Today, packaged, washed salad is no longer a novelty. We are in most customers’ baskets. And in 2024, salad bowls exploded onto the Hungarian market.”

– highlighted Judit Szalai, Deputy Managing Director and Commercial Manager of Eisberg. It is increasingly important that customers can pick up the products necessary for a complete and healthy diet from the shelves ready to eat, which is why next year’s focus will be on the product innovations introduced this year, the Colorful Bowls.