Sága’s renewal

Zsolt Keleti
CEO
Sága Foods

Sága Foods Zrt. has given products a brand new packaging and logo – told Zsolt Keleti, CEO of the Sárvár-based company. This step forms part of the innovation and marketing strategy implemented in recent years, as a result of which all Sága wieners are now marketed under the category-establishing Füstli brand. Soon new products will also be launched. The new packaging features the Product Processed in Hungary trademark too. Meanwhile the company’s owner decided to invest EUR 10 million in technological development. //