Rossmann Face Lifting in Czech Republic

By: trademagazin Date: 2008. 05. 09. 00:00

The drogerie chain reshuffle its stores and opens 10 new units, most of them in Prague.

 The company reorganises its offer,
decrease the number of nonfood products and increase the number of
privat label products. In and out design of the shops will change
too, a bad news for manufacturers that the renovation means less
place for promotion placing.

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