Is Europe ready for a reneissance? – ECR conference, with a video

The world needs good old Europe – this is the main conclusion of ECR Europe in Brussels. Expertese, ideas and innovations are in close touch with the rest of the world. Eope needs to ork in strong collaboration in order to find its on voice on the colourful board of the international FMCG industry – this is whhat experts, company-leaders and politicians all believe.

The ECR (“Efficient Consumer Response”) movement effectively began in the mid-nineties and was characterized by the emergence of new principles of collaborative management along the supply chain.

For almost two decades ECR Europe has played a pioneering role in our industry – an industry with sales of €2.4 trillion, representing a third of all European consumption expenditure. Throughout those two decades the values that drive the organization have remained constant and are as valid today as they were in the 1990s.

ECR Europe gathers together all value chain partners: retailers, manufacturers and service providers, who share a common belief that by working together on non-competitive matters we can bring transformational change to our industry that benefits our shoppers and consumers.