Korzó, the Hungarian brand of the Auchan store lines, is renewed

By: Trademagazin editor Date: 2020. 05. 06. 11:25

From 6 May 2020, the brand name, logo and slogan of the Auchan store line operated by Ceetrus Hungary Kft. will be renewed. Instead of the “Korzó” name used so far, in the future, customers will be able to come across the Auchan Korzó brand everywhere. With this decision, Korzó will be added to the Auchan brand, which is better known to consumers.

We expect the use of the new Auchan Korzó brand to strengthen customer relationships and brand loyalty, as it will become clearer to the target audience that we mean Auchan Korzó’s Auchan hypermarket business lines – Fonay Gergely, Marketing Manager of Ceetrus Hungary Kft. said.