E-commerce came to a standstill, it received a threat from an unexpected place
Domestic e-commerce stagnated in the first half of the year. In addition to the decreasing number of customers, the e-retailers were able to maintain last year’s level by forcedly increasing advertisements and raising prices, but even this was not enough: in the light of the inflation data, the situation actually reflects the decline of the market – Growww Digital’s e-commerce trend report points out[ 1].
While e-retailers struggle to maintain growth, the used market is showing significant growth. In the coming years, the structure of the entire e-commerce market is expected to change, where adaptability and strategic expansion will be the key to survival.
E-commerce stagnated in the first half of the year compared to a year earlier, while the number of purchases decreased by 4-5 percent, which indicates a slowdown in demand. At the same time, paradoxically, after a year and a half, the prices of Google ads (PPC) began to rise in the second quarter.
“The latter is surprising because e-retailers increase their advertising costs when the market is also growing. On the other hand, an increase in advertising costs can be observed. Marketers are paying more and more per click to maintain growth despite falling demand”
– points out László Szabó, managing partner of Growwww Digital.
Related news
Hamburger picture 2025 – this is how Hungarians eat hamburgers
Hungary’s undisputed favourite is the beef burger – preferably loaded…
Read more >Corvinus research: Women lead more sustainable economies
Agricultural enterprises run by women are more resource-optimized and eco-efficient,…
Read more >Brutal entry: Allegro is now present in the Hungarian e-commerce market
Polish e-commerce giant Allegro is stepping up its international expansion…
Read more >Related news
Hungarian-American agricultural diplomacy is experiencing a golden age
Hungarian-American bilateral relations are growing stronger, whether it is politics,…
Read more >Higher coffee bean prices than ever because of the bad weather
World coffee prices hit a multiyear high in 2024, after…
Read more >Another milestone towards a smoke-free world – the development of BAT’s new production hall in Pécs has reached an important stage
BAT Hungary celebrated the second half of the construction of…
Read more >