Growth broken

The consumption of mineral water in Hungary has increased substantially in recent years. However, this trend was broken a few months ago, and demand began to drop. Brands are the most effected by this trend. By the end of 2008, sales of brands are expected to total less than in 2006. Sales of other non-alcoholic beverages have also dropped. The segment of innovation producing the most impressive growth in 2007 was flavoured mineral water, where sales doubled. However, growth has stopped in this segment as well. The strategy of Kékkúti Ásványvíz Zrt is to offer strong and reliable brands. In our communication, we intend to emphasise the origin of our mineral water and we also focus on sponsoring sports events. Our summer promotion campaign focused on the Olympic Games and the national water polo team.