Burger King has found the recipe for success – the fast food chain is back on a growth path

By: Trademagazin Date: 2025. 02. 12. 09:57

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Burger King’s North American sales have rebounded after a six-month slump, helping boost parent company Restaurant Brands International (RBI)’s revenue. The company’s low-cost Whopper and extra-large sauces have been key to the company’s success.

North American sales rebound

Burger King’s North American sales rose 1.1 percent in the fourth quarter of 2024, snapping two quarters of declines. The growth was driven by promotions such as a $1 Whopper and extra-large ranch dressing that were a hit with consumers.

These discounts helped Burger King outpace its main rival, McDonald’s, which saw sales decline at the end of the year, in part due to the outbreak of E. coli in North America.

RBI’s portfolio showed mixed results

Restaurant Brands International’s total turnover increased by 2.5 percent, resulting in a 26 percent increase in sales to $2.3 billion. This also exceeded expectations, as analysts had previously predicted revenue of $2.27 billion. The growth was also contributed by Canadian Tim Hortons and Firehouse, while Popeyes’ sales fell slightly.

Despite the surge in sales, the company’s profit halved: while at the end of 2023, it recorded a profit of $726 million, by the end of 2024 it fell to $361 million. Earnings per share were 81 cents, which exceeded the market consensus of 79 cents, but still represented a significant decline compared to the previous year.