Danone US to discontinue two plant-based milk alternatives

By: Trademagazin editor Date: 2024. 05. 23. 11:37

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The decision to stop the production of Silk Nextmilk and So Delicious Wondermilk comes as sales of the alternative category fell in 2023, after four consecutive years of growth.

This article is available for reading in Trade magazin 2024/5

Back in 2021 Danone’s goal was to offer a drink with the right taste and texture to milk consumers who were unwilling to switch to plant-based milk, due to a lack of suitable alternatives. At the same time Danone has come out with a new Silk Protein Almondmilk. //