Magazine: Old prices, new quality in PENNY stores

For PENNY it is a priority to react quickly to the changing consumer needs, therefore seasonal activities and promotion campaigns are always preceded by surveys. Healthy products – organic, vegan, gluten- and lactose-free, and low-sugar foods – are getting bigger shelf space than before.

Two thirds of the products in PENNY’s assortment come from Hungarian suppliers, and the discounter is working on increasing this proportion further. It is also part of PENNY’s strategy to offer private label fresh products (fruit and vegetables, meat, dairy products) sourced in Hungary. The retail chain regularly organises training programmes for its 4,800 employees, and creates a family-friendly working environment for them. PENNY supports charities such as the Hungarian Red Cross or the Together for Children with Cancer Foundation. //