Borsodi still the market leader

Revenues of Borsodi Sörgyár reached HUF 44,3 billion in 2006. According to data from the Hungarian Association of Breweries, Borsodi beer was the moist popular brand last year. Sales of Beck’s beer grew by 48 per cent. After tax profit is lower than a year before, as a result of higher expenses and exceptionally tough competition. Borsodi Sörgyár Zrt. will continue its long term, consistent brand building activities this year, with a refreshed image for the Borsodi product line.