The first shop-in-shop concept Rossmann has opened

By: Trademagazin Date: 2023. 07. 27. 13:01

Rossmann opened its first shop-in-shop store in the Tesco department store on Fogarasi út, achieving another milestone in business expansion. The new concept is expected to make it even easier for customers to reach the stores of the drugstore chain. In the future, they plan to open more similar stores in the countryside.

Rossmann has taken another significant step in the development of its store network: they opened their first shop-in-shop concept store in the Tesco department store on Fogarasi út. The essence of the new concept is that the shops realized in this way are not located on the outer row of shops, but are located in the unused interior spaces of Tesco.

Fogarasi úti is one of the most successful stores in the Tesco chain, so the collaboration between Rossmann and Tesco offers new opportunities and exciting perspectives for both companies. The new shop-in-shop Rossmann store is the first store of its kind in the drugstore chain, however, according to the plans, more stores will follow the new concept in order to make Rossmann’s excellent product range available to even more customers.