REWE Opens Its First 100% Plant-Based Supermarket In Berlin

The store is the first vegan outlet for REWE Group, which operates more than 3,800 stores,  offering everything from organic vegetables to cheese and meat.

The chief operating officer of REWE Group, Peter Maly, stated, “With ‘REWE fully plant based’, we show how varied and large the selection of vegan products is. We have been recognised several times in the past as vegan pioneers in the food trade, and the strong response from our customers also encourages us.”

Regular REWE stores usually offer up to 1,400 vegan items, with milk alternatives and fresh convenience products turning out to be particularly popular among shoppers.

The vegan store, located on the Warschauer Brücke, in the Friedrichshain district, spans 212 square metres of sales area.

The store offers products from the grocer’s own brands: REWE Bio + vegan, REWE Bio, REWE Beste Wahl, and Vivess.

The assortment includes oat drinks, smoked tofu, and falafel balls from REWE Bio + vegan, among other products.

The company also offers products from Rügenwalder, Oatly and Alpro, as well as new companies, including organically certified sweets, dips and sauces from Not Guilty and vegan meatloaf and köttbullar (meatballs) from Greenforce.

The store also houses an ice-cream machine, allowing customers to try soft plant-based ice cream.

The outlet has three self-checkout cash registers, where customers scan their purchases themselves.

It also offers the ‘Scan&Go’ service, allowing shoppers to scan their groceries as they walk along the shelves, using a hand scanner or smartphone.

ESM