A surprising trend on Women’s Day: something else, more personal, is almost essential in addition to flowers

Women’s Day is one of the most prominent periods in the life of the store every year, and interest is constantly growing. According to experience, customers continue to reach for classic gifts first: potted and cut flowers, as well as sweets – especially desserts – are the most popular choices. The flower selection this year is dominated by well-known Women’s Day favorites, such as orchids, roses, tulips and gerberas, while in potted form you can also find flamingos, bromeliads, hydrangea, Cape violets and sailflowers.

In the sweets category, desserts clearly come to the fore on Women’s Day, but the popularity of classic chocolate bars remains unbroken. Customers can find products from many iconic brands in the range, including Lindt, Merci, Stühmer, Ferrero and Szerencsi among desserts and the well-known Tibi and Milka among chocolate bars, but many are looking for Auchan’s quality, private-label products. Products from many well-known brands with Women’s Day designs are also available, which are specially made for gift giving. This year’s offering is also expanded with a special novelty: the appearance of the Baci bonbon dessert brings a fresh touch to the traditional Women’s Day selection. Among the premium and exclusive products, the Szamos marzipan rose stands out, which is one of the most special Women’s Day gifts with its limited edition and spectacular appearance.

“One of the defining trends of recent years is that customers are increasingly choosing something permanent in addition to flowers, and this is also reflected in sweets. Potted plants are therefore receiving greater emphasis, as they are more durable than cut flowers and offer a more sustainable alternative: they can decorate our homes for a long time, and their care also provides relaxation. Auchan’s goal is to provide an experience during shopping in addition to the wide selection, and to offer gifts that create value in everyday life.”

– said Attila Nagy, Sales and Operations Director of Auchan Hungary.

Women’s Day continues to play a prominent role in the spring period: although Mother’s Day is stronger in flower sales, But the demand for desserts on Women’s Day remains unbroken year after year. Experience shows that customers make more conscious choices at this time and are happy to opt for quality, memorable gifts.