IKEA came up with astonishing ideas

The stores are trying to attract the customers with increasingly creative solutions since the spread of e-commerce. The Swedish giant also use extended reality and new technology to reach success – origo wrote.

IKEA enjoys great popularity in the world, but the Swedish manufacturer must keep up with the growth of e-commerce as well as the other retail stores.

Although currently one in ten people in Europe sleeps in a bed purchased in the IKEA, the company introduces several innovations in order to attract customers back to the department stores and do not purchase online. (origo)