New reading-trends published

Millward Brown has completed the first literacy report after having won the tender. Notrends have changed in this area. Millward Brown has won the tender from January 2011 to five years to create the reading-trends of the country. The research is supported by 25 publishers and 9 media companies.

Here are the companies supporting the project in alphabetical order:

168óra, Axel Springer, Berg Média, Galenus Kiadó, Geomédia, Haszon Lapkiadó, Heti Válasz, Híd Rádió, HVG, Inform Média, Lapcom, Magna Global, Magyarnarancs.hu, Marquard Media, MÁTRIX Média, MC MediaCompany, Media Planning Group, Mediaedge:cia, Metropol, Mindshare Médiaügynökség, Motor-Presse Budapest, Napi Gazdaság, Népszabadság, OMG Hungary, Pannon Lapok Társasága, Patika Tükör, Piac és Profit, RF Hobby, Ringier Kiadó, Sanoma Média, Szép Házak, Théma Lapkiadó, VIVAKI Hungary, Word Communications.