The latest issue of Trade magazin is out now!

First there is a big announcement in the Chain Bridge Club opinion section, but this time it isn’t an opinion: it is the introduction of the new president, Tibor Székács, and the new board that replaces the former board of founding members after 21 years.

In this issue, which is published in early September, we traditionally focus on two major topics, one of which is the Christmas season, as the trade is already well into the preparations for this peak period. It is the time of the year when chocolates figures and Christmas candy appear on the editorial table – if only in the form of letters and words for the time being. Plus the subject of Christmas baking and cooking ingredients and Christmas parcels is also on the agenda.

The other big theme is featured in the Reflector column, which is the twin themes of sustainability and CSR. This is the topic that is the most comprehensive every year, with the various elements of ESG – which is now one of the biggest tasks in the sector – and the many inspiring examples, plus the projects targeting future-oriented investments in the FMCG market. For those who wish to know what was done, is done and will be done by the different companies, feel free to turn these pages.

In this month’s supplement, which is also partly related to the Reflector column, we explore new trends and innovations in transport, logistics and warehousing, with the help of market experts.

In the market overview of our early September issue, we analyse the markets for coffee, salami, cheese, organic and functional products, vodkas and products related to the autumn big clean with retail data, while on the HoReCa side we take a closer look at bakeries, pastries and baked goods, and workwear.

It may seem familiar that the domestic news is complemented by a series of international news items, which are significantly more numerous in the digital edition than in the print version of Trade magazin. The news items are grouped thematically for the different columns of the magazine, so they are featured not in bulk but collected separately – news on sustainability, veganism, AI… etc. are featured in blocks.

In our Sales and Business Development column, we have once again created special content: we are publishing short summaries of the presentations from this year’s Business Meetup&Dinner event. It is needless to say that these reports are far from being a substitute for what those could hear who were there – you had to be there and listen live for the real thing – but they are worth taking the time to read, as we usually say, this event is Day Zero day of Business Days conference, which will take place at the end of September – so the topics we covered will continue soon.

In our In-store and Outdoor column, we report on the results of the POPAI student competition and the exclusive Trade Marketing Club meeting that kicked off the summer.

It is also in this column where we have a very interesting and for us very important article, in which a study reveals: once again it is print advertising that generates the best return on investment! We hope that many people will read it and take it into account when planning for the next year.

Click and flip through the pages, or download it for free and read it whenever you want!