THE LATEST ISSUE OF TRADE MAGAZINE IS OUT NOW!

The extended digital version of the latest, 2025/4 issue of Trade magazin is now available on our website, a few days before the publication of the print edition, in an extended format of 184 pages.

Click HERE to read the latest issue.

In our April front page interview with Ferenc B. Tóth, country manager of myPOS Central Europe, we discussed the company’s new regional growth strategy, the latest digital developments and solutions, and the Budapest office becoming a regional centre thanks to the acquisition of IQOM.

In the Chain Bridge Club opinion column president Tibor Székács shares his thoughts on inflation and the new regulations on the profit margin cap on food essentials.

In April we are focusing on the festival season, with introductory articles from the organisers of Sziget Festival, EFFOT and the Wine Festival, followed by a look at food safety regulations at festivals. We introduce the branding opportunities associated with these events, innovations serving sustainability and the increasingly popular finger food trend. You can also read about the rise of the snack craze and the challenges of the street food world.

In our Reflector column we deal with some of the most successful examples of franchising. The difficult economic climate is particularly good for the long-term development of franchise networks, be it franchise owners or franchisees joining the network. Here you can also read our summary of a forecast published by Forbes BDC, which looks at the business trends and developments in franchising in 2025.

In the April issue of Shelf Mirror we focus on the chocolate, gummy bear, pet food, carbonated soft drink and beer categories. A special section is dedicated to laundry detergents and fabric softeners, where we analyse the latest sustainability trends dominating the cleaning product market. In a supplement to the column we provide a detailed summary of the baby and baby product market, covering private label baby food, children’s drinks and soft drinks, cleaning and hygiene products for baby care.

In addition to the news in our Sustainability column, we would also like to call your attention to our analysis of the growth of the organic product market and our report on the founding of the Association for Sustainable Packaging (FECSO).

In our Vegan section you can find the latest news from the plant-based food market and an interesting study on the evolution of consumer confidence regarding food.

In our HoReCa feature interview we spoke to one of the 2024 Gundel laureates Mihály Rácz, the owner of Kakukk Restaurant in Nyírbátor. We report on the 2025 annual general meeting of the Guild of Hungarian Restaurateurs (MVI) and the announcement of the 18^th Cake of Hungary competition. The articles explain what zebra drinking is and what it has to do with the decline in alcohol consumption. Finally, we take you to the world of bars and cocktails in Hungary.

In our Market Analysis column we write about the Easter price rises and present GKI’s economic analysis, which forecasts a 2-2.5% economic growth.

In our Sales and Business Development column we summarise the presentation of Dr Tamás Kozák, secretary general of the National Trade Association (OKSZ), which he gave at the February meeting of the Chain Bridge Club on international and domestic trends in the FMCG sector and future prospects. You can also read the PwC Hungary CEO Survey, which analyses the economic outlook, strategies and challenges of Hungarian CEOs.

In the AI column you can read the written version of one of the most interesting podcasts in our FutureTalks podcast series with Szilvia Krizsó, in which cyberneticist and futurologist Csaba Kollár talks about the relationship between AI and humans and what lies ahead in a machine-dominated world.

In-store and Outdoor: we report on the Trade Marketing Club’s traditional online conference held back in February, called I Love Trade Marketing 2025.

It is needless to say that this issue also features domestic and international news.

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