All Day Breakfast brought success for McDonald’s

McDonald’s shares have risen to a record high, as the company reported a better than expected first quarter results. The innovations have started to affect, sales are rebounding – portfolio.hu wrote.

“Comparable sales for the International Lead segment increased 2.8 percent for the quarter, primarily driven by continued momentum in the U.K. and Canada’s successful launch of All Day Breakfast.

“The segment’s operating income increased two percent (6 percent in constant currencies), fuelled by sales-driven improvements in franchised margin dollars across most markets”. (portfolio.hu)