Store chains are expecting more thoughtful customers and a more restrained holiday season
Buyers are noticeably more thoughtful, they are looking for sales and cheaper products, so the department store chains expect a more restrained end-of-year holiday season than before, according to the overview prepared by MTI.
![](https://trademagazin.cdn.webgarden.io/wp-content/uploads/2022/11/Ke%CC%81pernyo%CC%8Bfoto%CC%81-2022-11-23-21.47.24.png)
People do their best to save money at stores
At Tesco, customers now leave an average of HUF 6,100 for each purchase, the amount of purchases has increased by approximately 15 percent in the recent period, with one less product in the basket, the company told MTI.
Customers increasingly choose private label or cheaper products. They are looking for special offers more than before, Tesco’s club card traffic, through which most of the promotions are provided, increased by 70 percent this year.
The department store chain said: they expect a very thoughtful Christmas season, customers are consciously preparing for the holidays. The current trend is not expected to change at Christmas either, fewer products will be added to customers’ baskets, even with fewer gifts and a less extensive Christmas menu. They expect growth in terms of sales revenue, rising inflation is expected to compensate for the quantitative decline in sales, they wrote.
MTI
Related news
Growing retail, falling SMEs: what can companies do?
A KSH adatai szerint az év első öt hónapjában javult…
Read more >Retailers are already preparing for the Christmas rush
Although Christmas is still a long way off, retailers have…
Read more >Digital natives drive shift in consumer behaviour
The Asian market is witnessing a transformation in the retail…
Read more >Related news
Large companies are resistant to economic uncertainty
Restrained expectations characterize the domestic corporate sector for the next…
Read more >Company trend in 2024: a more positive half-year, but still a negative message
The lowest number of companies in the last five years…
Read more >The Hungarian Marketing Association for the supply of the profession
The Hungarian Marketing Association is actively working for the future…
Read more >