The reputation of Hungarian Wines can be increased with adequate marketing support

The reputation of Hungarian Wines can be increased further by using the renascent Eastern relations and with appropriate marketing support – Tóth Katalin, Deputy State Secretary of the Ministry of Rural Development said n Budafok at the award ceremony of the national “Oenology Profession's Accomplished Student” competition – kormany.hu writes.

Tóth Katalin declared that Hungary is an internationally acknowledged wine-making nation, adding that despite the mass destruction of plantations resulting from EU funding policy and problems with marketing, Hungarian viticulture and viniculture are extremely successful.

She stressed that as a small country with relatively small wine regions, the future lies in the production of quality products with high added value and in increasing awareness of already successful labels to the greatest extent possible. Tóth Katalin reminded those present that Hungarian wine-growers and wine-makers are expected to receive some 29 million euros a year in European Union funding from 2014, which includes funding for restructuring, promotion, by-product distilling and development projects. (MTI)