The newest BURGER KING® experience has arrived in the heart of Miskolc
Fusion Investment Co. has opened its newest restaurant in Miskolc Plaza, bringing the city’s total to three units. This location is the 62nd member of the restaurant chain’s national network. It is easily accessible for those looking for the original fire-grilled WHOPPER® experience, and it is a clearly visible sign that the county town’s economic, touristic and gastronomic role is further strengthening in the northern Hungarian region.
The special feature of the city center BURGER KING® is that in addition to the 130 square meter business premises, a dedicated guest area with 68 seats has been opened for hamburger fans. Fast and convenient service is provided by 5 touch-screen Kiosks, and guests can order their favorites without waiting in line via the BK® application.
With this Miskolc unit, the fourth new BURGER KING® restaurant opened in the country this year, bringing the total number of stores in Hungary to 62. “Miskolc has always occupied a prominent place on the brand’s domestic map: the city’s residents have been our loyal guests for years” – emphasized László Sümegi, President of Fusion Befektetési Zrt. “We are pleased to be able to expand Miskolc Plaza with a modern and convenient gastropub, where local hamburger fans can enjoy the fire-grilled WHOPPER® experience right in the heart of the city.”
Fusion Befektetési Zrt. aims to further expand the gastronomic offer available in the countryside with its new units. In addition to the guest experience, the company also places special emphasis on its employees, as the new BURGER KING® restaurant in Miskolc provides stable employment for more than 30 people. The brand continues to be a prominent player in the life of the local community, as a total of more than 70 people now work in the two suburban restaurants, so the company employs a total of more than 100 employees in the three Miskolc locations.
The restaurant network of Fusion Befektetési Zrt. continues to expand steadily in Hungary, with several new BURGER KING® restaurants expected to open in 2026. The company’s professional staff is constantly researching easily accessible locations not only in Budapest and its agglomeration, but also places great emphasis on national expansion. In the future, investments are also planned primarily along busy routes, in junctions, densely populated areas, at or near commercial centers (detailed information can be found in the “Network Development” menu of the www.burgerking.hu website).
The history of BURGER KING® dates back more than 70 years, when in 1954 James McLamore and David Edgerton founded the first BURGER KING® restaurant in Florida. They were the two who seized the opportunity and created a fast food restaurant where they served high-quality burgers at affordable prices in attractive and clean conditions to their dear guests. Today, more than 1.6 million burgers are consumed by their customers worldwide every day.
BURGER KING® is currently one of the largest fast food chains in the world. Globally, more than 15,000 restaurants serve more than 11 million customers every day and employ more than 300,000 people. BURGER KING® restaurants are present in 100 different countries around the world, including Hungary.
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